About Me
45 years of sales excellence. One goal - your success!
They say it takes 10 thousand hours to master a craft.
With over 45 years on the front lines of sales and sales training, I've lived that mastery many times over.
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My name is Alasdair Cowan and I founded Salesmaster Scotland to bridge the gap between 'just selling' and truly performing.
From local businesses to major corporations, I've spent my career proving that sales isn't just a department - it's the heartbeat of every successful company.
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History
My journey was NOT built up in a classroom, it WAS built on doorstops and in boardrooms.
I spent many years in the high pressure World of home improvements, mastering the art of direct selling.
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Eventually I joined Scottish Gas, where I rose to become the 'Top Performing Salesperson' in Scotland.
I didn't just meet targets - I shattered them.
To this day I still hold the UK record for boiler sales volumes.
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​My career has been defined by consistency and excellence:
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​Award-Winning Performance: Recognized for top-tier volume and finance sales.
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​Industry Recognition: Honored as a Fellow of the Institute of Sales Professionals (ISP).
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​Corporate Leadership: Led employee engagement initiatives for Centrica, ensuring that the human element of the business remained a priority.
The transition to Mentorship
"Success if only valuable if it can be shared"
Throughout my career I have found my greatest reward in training and mentoring.
Whether it is taking a seasoned professional to their next level or helping a new recruit find their feet, I specialise in turning potential into performance.
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I don't just teach theory. I teach the exact battle-tested methods that broke records and won awards.
The Mission
At Salesmaster Scotland, I offer a unique blend of Sales Training & Life Coaching.
I believe that to be a master salesperson, you must first master your mindset.
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My mission is to give you the tools, the confidence, the strategy to convert leads into loyal customers.
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